Adolf Fortunoff immigrates to the United States from Russia with his family, including Jacob Fortunoff (known as "Jack") who will go on to establish the business that will become Jaftex.

Adolf Fortunoff immigrates to the United States from Russia with his family, including Jacob Fortunoff (known as "Jack") who will go on to establish the business that will become Jaftex.

A loving father, Jack with his son Everett on horseback.

Founder Jack on the left and future president Everett in front in 1922.

Jack and Ida Fortunoff in Atlantic City in 1929 just before founding the business

After several years of working in the "jobbing" business, Jack establishes Jacob A Fortunoff, Inc. -- the "JAF" in Jaftex -- in Manhattan.

An early newspaper ad for flannels.

Jack, on the right, in front of his Manhattan offices.

Everett on a road trip in 1936 to Daytona Beach.

Jack and Ida Fortunoff at Jack's 50th birthday with their four children.

The "Textile Square Club" including Jack on the left, on an outing in 1940.

Always dapper, Jack Fortunoff in Miami.

The next generation: Everett with his wife, daughter, and parents Jack and Ida.

Continuing the legacy, future president Robert with his sister Andrea.

Jack Fortunoff, a beloved and respected business man, father and friend, died in May of 1962

Everett at a celebration in New York City

With father Robert at the helm, Scott and Greg Fortunoff join the family business along with sister Jill. They acquire Henry Glass and A.E. Nathan to grow the business.

Four generations of the family with Everett at the center holding his great grandson. Greg, Robert, and Scott standing.

In the 2010s, they acquire Fabric Editions, Studio E, as well as their warehouses in South Carolina. In 2014 they added Blank Quilting to the portfolio.

In 2018 Scott and Greg added FreeSpirit Fabrics to the fold.

With 95 years in business, Greg and Scott lead Jaftex toward their 100th year in business and look forward to adding a fifth generation to the picture in the near future.